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There is an epidemic in the United States. An epidemic that is so overlooked, if gone unchecked any longer, could cripple the economic strata of the U.S. An epidemic that could be responsible for the genocide of millions of businesses.  Curious what it is? I am referring to the gross mismanagement of e-commerce businesses. Okay, [...]

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You’ve just reviewed the final results of your last pro-active media campaign to launch that
new product or service. The numbers look pretty good:  media impressions were in the millions;
coverage was evenly split between broadcast and print; and a leading national paper ran three
stories on the launch-pretty impressive. But could it have been better?
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<b>Analyze this</b><br>
Analyzing issues [...]

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You’ve just reviewed the final results of your last pro-active media campaign to launch that new product or service. The numbers look pretty good: media impressions were in the millions; coverage was evenly split between broadcast and print; and a leading national paper ran three stories on the launch-pretty impressive. But could it have been [...]

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In the past few years, the anti-corporate movement (including those opposed to globalization) has gained a bit of steam.
What many people in the movement promote now is called Corporate Social Responsibility (CSR), the idea that corporations should be responsible to all of society and the environment, as well as to shareholders.
It’s a shame they’ve gained [...]

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Rien ne serait plus simple que de se rendre chez un connaisseur habilite et diplome en la matiere. Or, ces derniers ne se comptent que sur les doigts d’une main et les nombreux pretendants au titre ne repondent pas toujours a vos attentes. Attendez-vous donc a devoir partir en voyage et d’investir en temps et [...]

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The world of PR is benefiting from dramatic changes in the way media coverage is being delivered electronically to your computer desktop or PDA of choice.  Perhaps the nuisance of ink on your fingers is being replaced by a bad case of “BlackBerry thumb” — but nevertheless getting your media coverage electronically has never been [...]

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The world of PR is benefiting from dramatic changes in the way media coverage is being delivered electronically to your computer desktop or PDA of choice. Perhaps the nuisance of ink on your fingers is being replaced by a bad case of “BlackBerry thumb” — but nevertheless getting your media coverage electronically has never been [...]

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Some recent surveys of journalists and reporters indicate that most prefer to use online media rooms/press kits as opposed to the old-fashioned hard copy press kits. Why? The Internet is open 24 hours a day, seven days a week. A busy reporter on deadline can log on and cruise from one online press kit to [...]

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Copyright 2006 Willie Crawford
Many Internet marketing experts will tell you that the best way to find out what your customers want from you is to ask them.  While that may be true, I believe that an even more accurate way is to just listen to what they’re telling you, and to what they’re asking you [...]

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The people’s need to obtain more information about their future employees is driven by the lack of certainty and safety in a society with an increasing number of criminal offences. The criminal records search, however unethical it may sound, is a necessity for today’s employers. The big risk of hiring the wrong person for one’s [...]

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