Favourite Tips

News releases are not the best way to get major media coverage, but they can be used to increase the frequency with which your company name appears in the press.
Press releases will get you coverage in set features like business notes, and new personnel columns. They also provide a good way to let allies, employees [...]

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PR plays a key function in a successful business. And for PR to be productive you will need to trust more than friendship or basic instincts in choosing an “ideal” PR company. Since public relations are about communication and steering the company towards realistic targets, you must consider a number or crucial and tangible issues.
Be [...]

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How one expert made a splash on CNN’S Paula Zahn Now, and how you can, too
Cosmetic surgeon, Dr. Robert Kotler’s New York based publicist, made contact with the Paula Zahn Now program on CNN to schedule an appearance. Here’s what happened next.
1. Map out the segment with the producer
*I was referred to one of the [...]

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Bimboism is rampant in today’s media climate where those who do get their fifteen minutes of fame squander it with empty words and idiotic antics. Think about how much of YOUR time is wasted when you watch TV, listen to the radio or read newspapers or magazines. How long do you stay with a story [...]

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In business, the customer is always right – sometimes confused, misinformed, rude, stubborn and changeable, but never wrong. Ever date anyone like that?
Customers are the reason you have a business. Without them, no matter what you do, there isn’t any business.
Therefore, you should approach customer service the same way you approach a date. Nurture it [...]

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Okay, you’ve made the decision: you’re going on a cross-country vacation, and instead of renting a car, you’ll be taking your own. Take these few simple precautions to ensure that your trip is as safe and enjoyable as possible:
1) Plan your trip strategically.
“Doing your homework” may not sound very exciting or romantic, but many an [...]

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My husband and I live in a recreational area in central Minnesota. As with most recreation areas throughout the country this means many frequently use 4 wheelers around us. We have 4 wheelers ourselves that we use to plow snow from our driveway, haul wood from the wood pile to the house and to travel [...]

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If you’ve ever heard a couple of truckers chatting between road haulage trips in the UK, you may have found yourself baffled by the assortment of phrases and expressions littered throughout the conversation. Well, consider the confusion gone; as I lift the lid on the mystery of haulage company speak:
Wagon
Wagon’s just a standard term for [...]

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Yes, I’m a pretty good driver. In fact I grew up in a town where cars—hot rods and trucks and the like—were respected, if not revered. I had undergone my training in a driver education program at a high school that had the knowledge of wintry weather and expected the need for definite driving skills [...]

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One of the newer and most important fields of psychology today is that of traffic psychology. It may sound insignificant at first, but when one considers the amount of traffic accidents and deaths caused by traffic incidents, one starts to consider why these incidents keep on occurring and, more importantly, what the cause of these [...]

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